Let's get one thing out of the way here: Magic of Stella is undeniably a series banking on at least some degree of moe appeal, as it is essentially a "cute girls doing stuff" series. That being said, this one does not engage in the kind of hyper-pandering style that all too many other moe series have done. In fact, it restrains itself enough that even those who normally don't care for heavy moe influences should find it tolerable. Actually, "tolerable" might be too soft a word, as director Shinya Kawatsura (who also brought us Kokoro Connect and Non Non Biyori) and a Silver Link animation team have produced something simple but remarkably charming.