Mozilla Firefox recentishly unveiled a new mascot character. For a product named Firefox with a logo depicting a fox-- I'm surprised it took them this long to take the obvious next step. They're been somewhat lowkey implementing so far, and all the official press gets too distracted advertising the browser to describe their personality, so I can only judge it on their looks: it's all good, they look cool. Love when their tail gets real big and fiery and flowy, that's the stuff.