It's for people who want their house to smell like they've been baking fresh Christmas cookies, but either can't cook, or don't have the kitchen to cook with.

This scenario is a lot like some American commercials, where an item is being marked as a "labor-saving" device for everyone, specifically for lazy/incompetent people, when a closer look at the item's uses makes it clear that the inventor intended it as a "quality of life" device to assist the disabled/elderly/infirm.

I guess German marketing firms are as out-of-touch with the product design and intended use as American firms are.

But... why Haribo? They make gummy candies!

*shrugs* Since it's just Haribo doing a license deal to put their name on a candle, this was probably the closest scent in the candle company's scent library to 'holiday gummy bears.'

I am just confused by the weirdness.

das ist aber nichts Neues. Haribo macht immer mal wieder lizenzierte und limitierte Produkte die dann zum Teil auch Sammlerwert haben. Dazu gehören auch komische Sachen wie eben Duftkerzen, Plüschtiere oder sogar Keks-Ausstecher oder Kuchenfiguren.

Well said, even if that was more German vocabulary than I could handle alone. (Thank you Google Translate.)

If I didn't know you were german, I would making a comment about this being the most american thing I've ever seen

I have seen Coca-Cola and Twinkie flavored lip balms...
This is only strange as the maker is.... a bit out of their usual.