Leidia Luvabug is a character in Board Way Riders. She is a college student that attends Lost Angels University. Leidia also works at Snazz Clothing depot at the mall. During her high school years, she was quite popular as well as being a member of the Beauty Cuties at the time. Now in college, Leidia is still quite popular, but as much as she used to be. Though still harboring some of the traits of a Beauty Cutie, many her vanity, Leidia has matured past her high school self. She even will give beauty tips and advice to some of the high school students.