I like how, with this advert, you build upon one of the Sturdy Stinkers from over a year ago. Notably the part where we are reintroduced to the overnight, time lapse of how our birthday boy's blorts can bulge, bounce, and blop about through an entire night of rest without it having any negative impact on the one who is still a good amount of time away from learning to make his poopies in a potty instead of his pampers. :)

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The use of puns and double-entendres are also very perfect for making this commercial memorable, fun, and not just another excuse for Sturdy Stinkers to boast about their beyond-belief, blowout barrier.