S715 Sonderaktion *Love Bug* was an USA exclusive Edition promoted by advertising posters and magazine advertisements contemporaneously with the release of Walt Disneys motion picture ‘Herbie Rides Again”. The Edition was a sales campaign model and part of VWoAs efforts to promotes sales against a large, record level, stock of unsold cars and the backdrop of a sales slump that saw Volkswagen sales in the USA drop to 23,803 in June 1974 compared with 45,434 in June 1973.

Advertised as finished in “red hot red” or “luscious lime green” ten examples of this Edition were supplied to each Dealership. The advertised price was US $2,500 – about US $150 less than the normal series Standard Beetle and undercutting contemporary competition from the Chevrolet Vega and Ford Pinto by about US $50.

The Love Bug was produced by Volkswagen AG at Emden (Germany)