Alex is a rich corporate fat cat
Or bird in this case
He’s the owner of the coal company that tony’s father worked for
He’s infamous for corner cutting and safety violations
He also rules tony’s hometown with an iron fist
The richest creature in Harlan
This gives him a lot of control over the area
Basically if you think boss hog mixed with a less powerful biff from back to the future 2 you got alex
Tony fled from Harlan after his father passed away in a suspicious accident and now makes it his goal to rid the town of alex
But he’s not going down without a fight