coke-a-cola is hateful and evil.

Which large corporation in a late-stage capitalism world like ours isn't in this day and age, to be honest? Even google ditched their "don't be evil" slogan. Might as well accept it and go with the flow, as long as there's no better alternative for one's specific vices and cravings.

So just lay-down and die? No. I refuse to accept that. I am a human, and I demand a human world. If you can't stand-up for what's right, then get out of the way.

Of course giving up isn't an option and never should it be one.

But I find it less beneficial to guilt-trip anyone for liking some specific thing, just because the producer behind said thing is an "evil" mega-corporation. It's not like someone necessarily has to agree with the way a corporation works, just because they like one of their products. If anything, liking a specific product can also make people more critical about the producer in question, especially if they want to enjoy the product in good conscience. For example, I liked a specific product and wanted the company behind it to be better, unfortunately it didn't came to be, so I finally ditched the product, but that doesn't mean I stopped liking it, it just made me more critical about the company behind it and I didn't like where it headed back in the day. I still somewhat like the product, which just made me even more critical about the company making it, which in it's current state I don't feel like supporting.

But in my case it wasn't food or a drink, but a piece of entertainment media, so a bit easier to ditch in my case. In this particular case here, I still wouldn't fault people for liking a coke though, as even I think that a coke is simply the best tasting cola out there (but that's a subjective take for sure). I just found other drinks I like even more than that, but that said, the Coca Cola company produces way more drinks than just their signature coke, so of course the soft-drink market might be a treacherous minefield anyway.

But the bottom line is, if we had to avoid anything that ever had been touched by or associated with "evil" in some regard, we would probably have to live in caves without any amenities of the modern life. Sometimes we have to chose the lesser of two evils just to get by. And I guess we all did this, since we met here, on the internet, some place that exists due to corporations, server farms, ISPs, electricity, digital devices and their manufacturers and more.

Apart from that I agree with you. A more "humane" world would be preferable and I haven't given up hope that at large we slowly might be getting there, even if it is at a snail's pace. And I doubt someone enjoying their coke might slow us any more down than we currently are.