"Why, Ms. Sparkle? Why do you do it? Why get up? Why keep playing? Do you believe you're playing for something? For more than your entertainment? Can you tell me what it is? Do you even know? Is it friendship? Or sparkles? Perhaps magic? Yes? No? Could it be for love? Illusions, Ms. Sparkle. Vagaries of pony-ception. The temporary constructs of a feeble pony intellect trying desperately to justify an existence that is without sadness or despair. And all of them as artificial as the Maretrix itself, although only a pony mind could invent something as heartwarming as love. You must be able to see it, Ms. Sparkle. You must know it by now. You can't win. It's pointless to keep playing. Why, Ms. Sparkle? Why? Why do you persist?"

"...Because friendship is magic."

Pinkie Pie & Twilight Sparkle © Hasbro