The 10 of Coins, or 'Wealth', is symbolic of long-term success, contribution, and financial security; reversed, it represents the dark side of wealth, failure, or loss. I chose Filthy Rich because... well, it's kind of in the name, isn't it? He's definitely well-off and is the reason why his family is so rich. The snobbishness of his daughter and moreso his wife, however, are definite examples of the dark side of wealth.

Here, he gazes at a picture of his family -- they are the reason he works so hard, but his work keeps him from them in turn. It is an unpleasant paradox. He is wealthy, and he is secure, but he is isolated.