You don't really have to do anything special to really stand out other than be just absolutely absurd every now and then. Find some random unheard-of idea, give it a try, and see what happens. It's not something you focus on, either; it's something that comes to you when you are doing something boring like taking a 5KM walk, washing dishes, or sweeping.

... of course, that has nothing to do with this picture. This is a palm tree guy. Forget about it.