Finch runs a conspiracy, pseudoscience, holistic-esque vlog on her channel and acts like a total ditz to get more views and likes, and hence more money from ad revenue. But for a "day job" she works part time in her parent's pawn shop keeping an eye on things.
By which i mean her stats not the store.
She's also like, 180degrees in personality shift from online to offline, way more down to earth and maybe even a bit snarky and assy. She really doesn't care much for anything.