One day I imagined a fictitious restaurant called OHAY Burgers, which stands for "Our Hamburgers Are Yummy", and I thunk up a whole ad campaign for it. Unfortunately, there was a bit of fictitious trouble with the last one, prompting several offended imaginary people to boycott the place and hold a fantasy protest. But the fictional ad agency handled the nonexistent situation admirably and mythically with one last strategically-worded nonreal billboard.