Another new drawing set atop of one of my old color photographs. The photo was from around 1979 or '80, and this would have been a pretty recent Cadillac. The picture was taken not in a wrecking yard, but in the back lot of a place that rented cranes to businesses.
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It looks like a 1976 cadillac fleetwood brougham, maybe a '77. Fairly recent in this picture but these cars were horribly unreliable and because it said Cadillac on the side mechanics had dollar signs light up their eyes whenever one came limping their way. These cars were highway cruisers that well off salesmen drove the wheels off of and this car could have over 100,000 miles on it and in 1980, a car was considered worthless with that many miles. In 1981 I bought a 1972 Lincoln Continental with 80k miles on it for $200 which would be $450 in 2016 dollars and there was nothing wrong with it.
Today, one in excellent condition can fetch $20,000, back then they were junk yard fillers. Now that they are rare, the value holds pretty well. Back then though, the price of gas was so high that these cars were too expensive to drive and lost value by the day. In 1977, the Cadillac Eldorado Biarritz was the most expensive production car in the world. By 1980 you could buy them for chump change. The total mismanagement of the Cadillac brand in this time period nearly put Cadillac out of business. They were sticking Cadillac emblems on anything GM made (and some imports as well) and hiking the price into orbit. I remember going to a junk yard in 1981 and seeing a 1977 Cadillac badged Caprice, (1977 cadillac seville to be precise) sitting in the junkyard with 20,000 miles on it with the entire top of the car rusted and the engine bad.
"Badge Engineering" wasn't just for alleged performance cars, was it? Who can forget the lovely Cimarron?
And of course, Lincoln was right in there with their Versailles.
Some of my favorite pre-Reagan American automobile advertising gives the list price. Brand-new Caddies, post-Vietnam, selling for four digit sums. Are you aware of this site?
http://www.oldcarbrochures.com/
And of course, Lincoln was right in there with their Versailles.
Some of my favorite pre-Reagan American automobile advertising gives the list price. Brand-new Caddies, post-Vietnam, selling for four digit sums. Are you aware of this site?
http://www.oldcarbrochures.com/
That reminds me of a song:
http://lyricsplayground.com/alpha/s.....tvarious.shtml
Well, I got a gal, six feet four
Sleeps in the kitchen with her feet out the door, but...
My gal is red hot
(Your gal ain't doodly-squat)
Yeah, my gal is red hot
(Your gal ain't doodly-squat)
Well, she ain't got no money
But man, she's a-really got a lot
My grandpa used to always drive Caddies,
got them used from a fleet dealer.
I wish I had photos of the black one with the fins!
Quite the land-yacht! So comfy for long drives.
http://lyricsplayground.com/alpha/s.....tvarious.shtml
Well, I got a gal, six feet four
Sleeps in the kitchen with her feet out the door, but...
My gal is red hot
(Your gal ain't doodly-squat)
Yeah, my gal is red hot
(Your gal ain't doodly-squat)
Well, she ain't got no money
But man, she's a-really got a lot
My grandpa used to always drive Caddies,
got them used from a fleet dealer.
I wish I had photos of the black one with the fins!
Quite the land-yacht! So comfy for long drives.
FA+

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